Your Guide to the Best Hashtags for Your Creative Business

Hashtags! You get 30 choices, but what to choose? The best advice we can give is to hashtag with things that you yourself would search for. While it can be cute to hashtag with things like #loveit #socute, would YOU actually ever search those terms? Keep it relevant and meaningful and before you know it, a steady stream of followers and potential clients will be coming your way. Read below to find specific to your trade recommendations. First, some helpful tips!
 

best hashtags for creative business owners

ALWAYS GO FOR RELATIVE & MEANINGFUL
Using a “#” symbol before a keyword or something that would likely be searchable in a caption (like #engagementring), categorizes your photo into all the other photos with the same hashtag. This makes it easy to search for things on instagram. The reason it’s necessary to use hashtags on searchable words is so that when someone is search for “#livingroomdesign” or “#michiganphotographer”, YOUR photo will come up and be seen by people who will likely enjoy your photo, and possibly (hopefully!) follow you for more content that appeals to them. We hear creatives say that a lot of inquiries come from clients searching hashtags on instagram, so we are here to tell you to start using them!

SPECIFIC VS. GENERAL:
A specific hashtag would be “#bayareaweddingplanner”, whereas a general hashtag would be “#weddingplanner” or even “#californiaweddingplanner”. See the difference? The more specific you get in your hashtag, the better chance you have of someone finding you who is truly looking for someone in their area. If you are using general hashtags, or hashtags that already have hundreds of thousands of posts within it, you risk not being seen by many people because of the turnover rate (aka if thousands of people are posting a picture using the hashtag #flashesofdelight”, your photo will be covered up in a matter of minutes or seconds and be lost). However, if you use more specific hashtags not being used by hundreds of people per minute, your photo will stay to the top of the hashtag thread and be more visible.

It’s a good idea to use a mix of the two of these types of hashtags, because you never know who will see your photo and when they will see it!

HOW TO USE THEM:
We recommend saving commonly used hashtags in a Note on your phone for easy access and saving time. We also recommend using 1-3 hashtags within your Instagram caption and reserving the rest (they allow up to 30) for the first comment on your post.

In a note in your phone, add 5 dots (periods), with each dot on a separate line.
Add your commonly used hashtags below the last dot. Copy & paste all the dots along with the hashtags into a comment once your photo has been posted on Instagram.

It should look like this:
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#photosinbetween #bandofun #abmlifeiscolorful  #theeverygirl #peoplescreative #calledtobecreative #bloggervibes #chasinglight #creativepreneur #creativityfound #designisinthedetails #liveauthentic #makeithappen #pursuepretty #thehappynow #interiordesigner #decoratingideas #kansascityphotographer #bostonflorist #seattleweddingplanner

CREATE A PORTFOLIO
Another great way to utilize hashtags is to create your very own personal hashtag for your business to act like a portfolio for potential clients to scroll through. For example, Ashley is a photographer and her personal hashtag is #ashleyslaterweddings. Michaela is an interior designer and the hashtag for her business is #michaelanoelledesigns. Potential clients can click on the hashtag and see if their styles would be a good fit before inquiring! Be sure to choose a hashtag for yourself and business that isn’t already taken, so that it only shows your personal work.
 

Alright, now the fun part! Here's a list of top hashtags to use, broken down by category. 
 

Great For Everyone:

#thatsdarling #livecreative #bosslady #bossbabe #makewavesmonday #risingtide #createbeauty #liveauthentic #communityovercompetition #RTS #photosinbetween #bandofun #abmlifeiscolorful #theeverygirl #peoplescreative #calledtobecreative #Bloggervibes #chasinglight #creativepreneur #creativityfound #designisinthedetails #liveauthentic #makeithappen #pursuepretty #thehappynow #creativityfound #savvybusinessowner

Wedding Photographers:

#weddinginspiration #weddingphotography #photooftheday #picoftheday #photodaily #weddingphotographer #weddingphotography #realwedding #weddingideas #herecomesthebride #bridalphotos #pursuitofportraits #chasinglight #vsco #mastin #mastinlabs #fineartwedding #lookslikefilm #huffpostido

Location Based (State, Region, City, Venue. Always use the last 1-5 hashtags to get really specific so that potential customers and clients can find you when searching!  

Examples of Location: Most general- #midwestweddingphotographer // More specific- #michiganweddingphotographer // Most specific- #grandrapidsphotographer

Venue Example: #cityflatsballroomwedding // #holmanranchwedding

Photographers:

#vsco, #lookslikefilm, #mastinlabs, #postthepeople, #justgoshoot, #chasinglight, #makeportraits, #vscocam, #photooftheday, #igphotooftheday, #photographyforthesoul, #pursuitofportraits, #lovelight

Wedding Planners/Stylists:

#luxurywedding #weddinggoals #weddingwednesday #shesaidyes #Wedding #WeddingInspiration #WeddingDecor #WeddingDresses #Bridal #bridetobe #engaged #engagement #wedding #weddingreception #weddingflowers #receptiondetails #details #weddingdetails #designisinthedetails #stylemepretty #flashesofdelight #weddingideas

By Style Examples: #gardenwedding // #rusticwedding // #socalwedding // #colorfulwedding // #bohowedding 

Florists:

#natureflatlays #allthingsbotanical #petalsandprops #inspiredbypetals #underthefloralspell #peonyforpresident #inspiremyinstagram #stylingtheseasons #makeflorallight #pink #seasonalfloweralliance #dsfloral #flowersofinstagram #mywhitetable #rosesofinstagram #flower #flowers #flowerstalking #flowerlove #flowergram #flowermagic #botanicalpickmeup #botanicalbeauty #flowersmakemehappy

By Flower Examples: #gardenrose // #dahlia

Bloggers: 

#thehappynow, #bloglife, #bloggervibes, #bloggersgetsocial, #ontheblog, #bloggingtips, #bloggingadvice, #thatsdarling, #ohsopretty, #darlingweekend, #darlingmovement, #livecolorfully, #liveauthentic, #petitejoys, #theblogissue

Fashion Bloggers:

#ootd, #outfitoftheday, #whatiwore, #fashionista, #fashionblogger, #instafashion, #stylefgram, #fashioninspo, #instafashion, #fashionblog, #lookoftheday, #lookbook, #streetfashion, #styleinspiration #streetstyle #lovethislook #lookbook #mystyle #trending #igstyle #fashiondiaries

Lifestyle Bloggers:

#thatsdarling #darlingmovement #darlingweekend #thehappynow #pursuepretty #abmathome #abmhappyhour #flashesofdelight #dametraveler #petitejoys #livethelittlethings #keepitwild #mytinyatlas #calledtobecreative #morningslikethese #livecolorfully #liveauthentic #foundandforaged #creativityfound #nothingisordinary #finditliveit #howisummer #howyouglow #bloggervibes

Interior Designers:

#abmathome #theeverygirl #calledtobecreative #creativityfound #designisinthedetails #pursuepretty #designblogger #interiordesigner #farmhousestyle #decoratingideas #designblogger #interiordecorator #designinspo #howyoustyled #interiorinspo #myhousebeautiful #loveyourhome #lovewhereyoudwell #neutraldecor #homesofinstagram #mydomaine #sharemystyle 

By Location Examples: #californiainteriordesigner // #bayareadesigner // #charlottedecorator 

Beauty Industry:

#beautyblogger #makeupblogger #makeupartist #beautyaddict #beautycare #instabeauty #beautyblog #beautyguru #beautyblogger #fotd #bbloger #mua #makeupaddict #instamakeup #makeupbyme #nailstagram #hairgoals #makeupgoals #hairspiration #instanails #beautytips #beautynews #naturalbeauty #lookyounger #beautifulskin #skincare

Calligraphers: (Psst! If you're lettering for wedding specifically, use some of the wedding hashtags, too!)

#lettering #brushlettering #letteringpractice #watercolor #artstagram #shopsmall #shopsmallbusiness #designspiration #typography #typespire #typematters #handmadefont #handdrawntype #letteringart #brushcalligraphy #calligraphy #moderncalligraphy #brushpen #calligraphymasters #handlettering #thedesigntip #brushtype #signwriting 


Let us know what YOU think! What are some of the hashtags you use most for your instagram photos? What seems to be working for you?! Do tell :)