Instagram Photography & Design Tips

We hope you enjoyed last week's post on our favorite editing techniques and apps! Today’s tips are all about how to achieve better, more clear and on-brand instagram photos. You’ll want to keep two things in mind when snapping pictures for your instagram. 1. Styling & 2. Photography. Here are our best tips for each:

STYLING:

- Visual Balance: this can be achieved two ways. The first is formal balance, which would be created by the objects being arranged symmetrically in your image. Informal balance is created when dissimilar objects are are arranged with equal visual weight in your photo space.

visual balance

- Rule of Thirds: our eyes see things in groups of 3’s (or in any odd number grouping) as most aesthetically appealing. Two can seem like too few and 4 can seem cluttered, so sticking with 3 in a vignette (whether this be flowers, books, objects, candlesticks, etc.) is a great rule of thumb. The Rule of Thirds also says that when taking a photo, it’s most visually appealing to have your subject at one of the intersection points in your grid. Imagine this grid as a tic-tac-toe board laying over your image. The first step to a great photo is good composition! You can do a lot in editing apps for lighting and such, but you can never fix your composition.

rule of thirds photography
rule of thirds in photography
rule of thirds

PHOTOGRAPHY:

- Wipe Camera Clean: you'll be surprised what a different this makes!

- Use Camera App, Not Instagram Camera: for some reason, the camera on your phone takes WAY clearer and brighter pictures than the camera within the Instagram app. This also makes it really easy to take a bunch of pictures in different angles, focus points, and locations, so that when you're editing, you have a lot of options to choose from.

- Enable Grid: This ensures you're taking a straight picture and also helps you put the Rule of Thirds into practice!

- Vary Your Shots: An interesting Instagram feed is comprised of varied shots. You want a mix of aerial, straight on, vertical, horizontal, images of people, images of things, pulled out shots to tell more of a story, and close up shots to show small details. 

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