Did you know that About Me pages on websites get the most traffic out of any other page on your site? We shared this tip in our free Spring Cleaning for Creatives workbook this week, so we thought we'd expand on the idea here on our blog. If this fact is true (and it is!), it should really alter the way we use this prized page on our websites. Hopefully these helpful tips aid you in writing a killer About Me page!
1. Start by describing your passion and where that might stem from. Potential readers and clients want to know the WHY behind what you do. Conveying your passion is key. There is a reason the About Me page is the most-viewed website page-- people are nosey, they want to learn as much as possible about someone who they are going to potentially work with, they want to know what you can do to serve them, and they want to sense a genuine connection between the two of you.
Personally, in hiring my own wedding vendors, if I connected with something the person said in their bio, I was instantly excited about the possibility of working with them!
2. Let your audience know what gives you expertise in your field and why they should stick around (if it's a blog) or hire you (if you offer services). Did you go to school for or earn a degree in your craft? Did you take courses or workshops that added to your knowledge or earned you certifications? How many years have you been in business for? What gives you credibility to be writing about a certain topic or owning your business? Why do you enjoy serving your clients? What makes working with YOU different from someone else (this is your unique selling point)? Anything you can think of that will point to you being the best at what you do, is what you want to share!
Tip: this isn't the place for your longwinded history from birth to where you are today. We want to keep the information we share relevant, concise and genuine. We also want people to make it to the end of our bios, not fall asleep ;)
3. If you're writing a blog, let your readers know what you'll be writing about and what they can expect from you on your site. If you're not a blog, try to find a way to address who and what your site and / or business is meant for. Sharing your mission statement is a great way to do this! For example, on Bloom's About page, we lay out who we are here for and what our mission is and why we are passionate about it.
4. Share a bit about yourself. Often we see people listing random fact about themselves, showing pictures of some of their favorite things, etc. All these things aid in building personal connections.
5. Consider having one or two testimonials on your About page. This immediately gets people who are seeking information about you reading about other people who have ENJOYED their experience working with you! We always like sites where testimonials scroll at the bottom of the page, so they aren't the main focus, but are there for potential clients to see.
6. ALWAYS, always include a photo of yourself. Again, people are nosey and in constant pursuit of personal connection! Putting a name with a face is so helpful. Without going too overboard, you could even have a few other pictures on your About page, showcasing your favorite things, your family, your work, a video showing your process in your work, etc. We take care of photos for our guests at our workshops, because we believe this is SO important!
7. Be yourself! This tip is cliche, but it's true! People want to get to know the real you. We want to encourage you to write in a bit more refined version of how you would talk. It should be professional, but still show your personality.
8. Finally, you should include a Call to Action. Some web pros suggest a CTA on every page, even your homepage. For the sake of this post, we definitely agree about including a Call to Action on your About page. It IS the most viewed page on your website, after all. CTA's could be asking people to sign up for your newsletter to receive weekly or monthly tips, a free e-book, or something of the like. It could also be a button linking them to learn more about your process as an artist on another page. A CTA could be a button saying "Ready to Inquire? Get In Touch!" and it links to your Contact page. There are many options!
The main thing to remember is this: the goal is to keep your audience on your website, keep them interested and eventually get them to do what you want them to do. For a blogger, the end goal could be to gain a faithful reader, for a wedding photographer the goal would be to get engaged couples to their website and get hired by them, for an artist this would be for the person to fall in love with their art so much, they buy a custom painting.
This might seem overwhelming, but if we had to boil it all down, your About Me page should tell readers the following:
- Who you are
- What you do
- Why you do it
Hopefully this helps you in crafting the perfect About Me page for your website! Let us know how the writing process goes.