Sometimes branding can feel overwhelming. It can feel like a daunting task to brand your business and make it just right. Business owners often assume that branding is more than it has to be, but creating an intentional brand is all about keeping it simple. Doing too much and going over the top with your brand can actually hurt you in the long run. Branding doesn't have to be complicated. Keep it simple. To help you keep it simple and straightforward, I am breaking down branding into a simplified definition of what it is and the key factors you need to build an intentional brand for your business.Read More
We are back today with the final post in Alex from Prairie Letter Shop's series on the client experience! Be sure to read to the bottom and grab the pdf and freebie wallpaper!
If you’ve been following along with this series, I’ve shared about client experience—why it’s vital, and how to diagnose your own strengths and weaknesses in this area. Today’s post is the final in the series, and it’s all about creating a concrete plan. If you haven’t read Parts 1 and 2 yet, be sure to start there!
In Part 1 of this series, I shared a bit about client experience, why it matters in the life of a business, why it’s hard for new entrepreneurs, and why it’s important to think beyond providing the bare minimum. Read part 1 here.
In this next installment, I’ll provide some ideas for diagnosing the strength of your client experience. How do you know if you have one? If you have one, how is it serving you and your clients? How can you refine it to generate referrals and grow your business?Read More